Jo is a freelance food, travel, and lifestyle photographer. She takes us on journeys to exotic places and tells compelling stories through her photographs at 'CandidsbyJo'.
We met a year ago at the Food Bloggers Connect conference in London. I watched her stealthily capture moments throughout the weekend. One particular thing stood out; her ability to warm up to anyone and engage them. Jo has a bubbly, warm, and up-beat personality.
I grew up in Boston also I got my undergrad and post grad degrees in Communications & Business there.
I was in a three year long distance relationship with a Brit and realized one of us has to cross the pond. I made the leap and am really glad I did! if I weren't in London I'd love to work in New Zealand for a year.
I started a personal project in 2012 where I took a photo each day for a whole year. My end goal was improve my photography but the project also led me down an unexpected path towards specifically food & travel. I haven't looked back since!
Practice is definitely key, especially for people like me who learn through trial and error. Once I started shooting often enough I began to pay attention to light and how to work with it for a style specific to me. Networking in person and on social media has been helpful in raising awareness of my work too.
Once I started becoming comfortable with my style (which took a long time) it was really easy to expand from there. I gradually evolved from beautiful bright food photos to ones that incorporates a darker tone and shadows.
As women, we are often the ones who hold ourselves back. I think it's necessary to recognise that pattern when it happens and push through it. It's helpful to have a good support system both personally and professionally.
Muddle really well! :)
My list is continually changing since there are so many wonderful options in London! I'm a big fan of Restaurant Story, Duck & Waffle, Kanada-ya, Sushi Tetsu and Dishoom. They have all been consistently wonderful.